Setting up your first restock alert

Restock Notify works the moment your first product comes back in stock. Here is the shortest path from signing up to a customer holding your email in their hands.

Step 1 — Connect your shop's data ≈ 3 min

If you run Shopify: paste your Admin API key under Integrations. We pull customers, products, and recent orders in the background — usually under sixty seconds for shops up to about 10,000 records.

If you run Squarespace: paste your Commerce API key. Same flow, same timing.

If you run something else — or just want to start with a CSV — go to Customers → Import. We accept any CSV with at least name and email; the more columns you have (phone, last order date, lifetime spend) the better the customer tier scoring works.

Step 2 — Mark a product as restocked ≈ 1 min

Open the product detail page in your shop. Hit Mark restocked. Restock Notify finds every past buyer of that exact product, ranks them by purchase recency and lifetime value, and queues them for an alert. You see the full list before anything goes out — names, last-order dates, recommended message variant.

Step 3 — Review and send ≈ 5 min

The draft is written for you, in your voice, with each customer's name and last purchase mentioned by hand. You can edit the master draft and the per-customer variations independently. When you hit Send, alerts go out from your own email address — not ours. Customers see your shop name, not a marketing platform.

The first three alerts are best sent manually. You learn the rhythm and you learn what your customers actually respond to. After that, Restock Notify can auto-draft the alert the moment inventory comes back in — you still review and send from the Outbox.

What happens next

Opens and clicks roll in over the next 24–48 hours. Industry benchmarks for back-in-stock alerts: 58–65% open rate (Omnisend, Barilliance · 2024), 21% click-through, 25–40% conversion. We track all of it on the dashboard under Alert revenue · 30d.

If you don't see opens in the first 24 hours, the cause is almost always email deliverability: your SMTP sender isn't fully authenticated (SPF + DKIM + DMARC), your sender reputation is fresh, or the message is getting filtered to Promotions. Check the Outbox for delivery errors first, then verify your sending domain's SPF/DKIM records.